IAB Standard Sizes
All core IAB units for in-content, sidebar and top-of-page placements, filled by premium direct, AdX and Open Bidding demand.
728×90300×250300×600160×600970×90970×250300×1050320×50
ad.guru brings premium direct campaigns, Google Ad Exchange (AdX) demand and Open Bidding demand together in one platform — so display, app, video and CTV inventory earns strong, transparent revenue on every impression.
Display, app and video inventory · Configured in the dashboard
Built for publishers in every category
Premium demand for every placement on desktop, mobile and tablet. Fully compatible with Google Ad Manager, with responsive sizing and hands-free Auto Ads when you want them.
All core IAB units for in-content, sidebar and top-of-page placements, filled by premium direct, AdX and Open Bidding demand.
Ads styled to match your content and typography, so placements blend in while demand competes hard for them.
Blends with your designAnchor units that stay in view as readers scroll — high viewability without interrupting the reading experience.
High viewabilityFull-screen placements at natural break points — page transitions and content pauses — with frequency controls built in.
Premium full-screen demandOne placement, every screen. Units automatically resize and re-flow for desktop, tablet and mobile breakpoints.
Desktop · Tablet · MobileLet the platform find and fill placements automatically. Auto Ads scan your pages and insert high-performing units for you.
Set it and forget itOne lightweight SDK connects your app to premium demand through AdExchange integration, with AI-powered optimization adjusting floors and formats in real time — and live reporting on every impression.
Users opt in to watch in exchange for in-app rewards — the format players actually complete, with demand to match.
Opt-in · High completionFull-screen ads at natural breaks — level ends, article finishes, session pauses — with smart frequency capping.
Full-screenAnchored and in-feed banners in standard app sizes, refreshed intelligently and filled by premium direct, AdX and Open Bidding demand.
Always-on revenueFeed and content-matched units rendered with your app's own components, so ads feel like part of the product.
Matches your UIOne integration pattern across both platforms, including SKAdNetwork and privacy-framework support.
Both storesPlug ad.guru demand into your existing mediation stack, or run it natively in the platform.
Your stack, your choiceFive video formats for players, pages and the TV screen. Every format is filled by premium direct, Google Ad Exchange (AdX) and Open Bidding demand, paid on a CPM basis, and loads asynchronously so ads never block your pages.
Pre-roll, mid-roll and post-roll served into your own player via VAST, VPAID or Google IMA. Your content, your player — premium video demand plays around it.
Video that expands inside articles and feeds as readers scroll to it, then collapses when the ad finishes. No video content needed — any article page can earn video CPMs.
No video content neededA compact video unit that slides in from the corner once readers are engaged, stays in view while they read, and is dismissible at any time.
High viewabilityVideo creative delivered inside your standard display placements — an existing 300×250 or other IAB slot plays video instead of a static banner, with no layout changes.
Uses existing slotsMonetize connected-TV and over-the-top inventory on the biggest screen in the house — long-form, lean-back viewing with clearly marked ad breaks and ad pods.
All video formats are bought and paid on a CPM basis — premium direct, AdX and Open Bidding demand competing for every impression, reported in the same dashboard.
CPM-based video demandEvery impression is offered to premium direct campaigns, Google Ad Exchange (AdX) and Open Bidding demand — managed in one platform, with one unified view of what you earn.
Direct campaigns from premium advertisers, sold and trafficked for your inventory — brand demand that values quality placements and audiences.
Direct campaignsAccess to Google Ad Exchange demand — the world's largest pool of premium buyers — flowing into your display, app and video placements.
AdX demandOpen Bidding demand competes for your inventory inside Google Ad Manager, alongside your direct and AdX revenue — more competition on every impression.
Open Bidding demandEvery format, placement and demand source in one dashboard — revenue, CPM, fill, win rate and viewability, updated in real time.
Creatives served from a global CDN with async loading, keeping pages fast and Core Web Vitals intact.
Works alongside Google Ad Manager — keep your existing ad server setup and line items, and add ad.guru demand on top.
GAM compatibleMove the slider, pick your formats, and see what your inventory could earn at blended CPM rates.
Illustrative estimate based on blended CPM assumptions for the formats selected. Actual revenue depends on geography, audience, seasonality and demand.
No long integration project. Most publishers go from signup to first revenue the same session.
Create your publisher account and add your sites, apps or CTV channels.
Connect through Google Ad Manager for web, the lightweight SDK for iOS & Android apps, or a player integration for video and CTV.
Premium direct campaigns, AdX and Open Bidding demand compete for every impression.
Track earnings in real time and receive consolidated monthly payouts.
Website publishers, app developers and CTV/OTT channel owners with original content and real audiences. You bring the inventory — display, app or video — and ad.guru is the monetization layer only: no advertiser services, no account management add-ons.
Display: IAB standard sizes, Native, Adhesive/Sticky, Interstitial, Responsive formats and Auto Ads. App: Rewarded, Interstitial, Banner and Native on iOS & Android. Video: InStream pre-roll, OutStream InPage/InRead, Slider, InBanner Video, and CTV & OTT.
One unified dashboard covers every property and format in real time — revenue, CPM, bid and win rates, fill, viewability and response times — with breakdowns by placement, format, device and geography. Dashboard figures shown on this page are illustrative.
Very little. Web inventory connects through Google Ad Manager, apps use a lightweight SDK for iOS and Android, and video and CTV connect through your player. New placements and formats are configured from the dashboard.
A CTV or OTT app/channel with video content and a player or server-side setup that can request VAST ads. ad.guru fills your CTV inventory with the same premium direct, AdX and Open Bidding demand — and the same reporting — as your web and app properties.
Three sources: premium direct campaigns sold for your inventory, Google Ad Exchange (AdX) demand, and Open Bidding demand competing inside Google Ad Manager. Together they bring strong, brand-safe competition to every display, app, video and CTV impression, all reported in one dashboard.
Join ad.guru and monetize display, app, video and CTV inventory with premium direct, AdX and Open Bidding demand — in one platform and one dashboard.